n collaboration with Umdasch Store Makers we developed a retail concept for a bookshop in Dornbirn, Vorarlberg called “Das Buch”.
The 200sqm shop is wrapped by a soft curtain wall, blending away the shopfitting elements and giving the space a warm and comfortable atmosphere. Indirect lighting supports this mood and reinforces the feeling of a welcoming living (room) space where customers want to linger around. In contrast to the wall area, which is keeping up in a very flexible way a high density of products, the area in the middle of the store gives space to a wide, open lounge area for reading and relaxing. The combination of clear and functional shopfitting elements in a soft living environment makes this retail concept a successful one, where customers enjoy staying and consuming.