Dorfladen Hotel Gmachl
In collaboration with Umdasch Store Makers we developed a retail concept store for the renowed Hotel Gmachl near Salzburg. The family lead Hotel is known for its authenticity and focus on regionality and tradition. The interior of the place is defined by natural materials and a very comforting mood. The concept of the 150sqm shop was built around the idea of a small village square with market character providing and presenting regional products. The central element of the shop “bildet” a big open kitchen, that serves product presentation as well as being used for public cooking events and teaching. The design of the shop picks up elements and details associated with traditional craftsmanship and originality (?). Through the distinctive choice of authentic, natural materials the concept store blends very well into the look and feel of the hotel, supporting the brand and its character.