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Operngasse

Vienna Welcome Center

Vienna, AUSTRIA

DESIGN of the store & Ticketarea

2018

In collaboration with Umdasch Store Makers we developed a design concept for the retail and ticket area for the new Vienna Welcome Center in the 1st district of Vienna. Situated opposite the Vienna Opera in the center of the city the Welcome Center acts as first touch point for tourists in Vienna. We were responsible for the design of the shop as well as the ticket selling area at the entrance of the Center. The shop, mainly serving souvenirs as well as a small space for food & beverages, required a high amount of flexibility and space for high density product presentation with their shopfitting elements. With the choice of materials, colors and design elements we proposed a design that gives the various different products a stage and calms the atmosphere. The shopfitting back wall is made of CNC milled MDF panels, a linear pattern, that brings softness to the space. We repeated this soft, linear structure in the ticket area of the Center, and gave it additional functions for various fixtures. This wooden backlit lamella wall creates a welcoming atmosphere for the entrance area of the Center.

 
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